SOWA Renovations: a brand, a 3-minute online quote and a CRM for estimates and contracts

SOWA Remonty i wykończenia is a renovation company based in Golińsk near Wałbrzych, in south-west Poland. It does bathrooms, kitchens, plastering, floors and turnkey finishing across Wałbrzych and the surrounding counties. The work was good, but the company was almost invisible online: no website, no Google profile and no consistent brand – new clients came only through referrals.

The second problem was time. Every enquiry meant phone calls, a cost estimate worked out by hand and a contract written from scratch – hours at a desk instead of on site. And a client who waits days for a quote often calls a competitor in the meantime.

We built the brand and a complete client-acquisition system – from the first Google search to a signed contract:

• complete branding: a logo with two owls inside the outline of a house, the line 'Renovations, done wisely.' and a promise that shapes all communication: 'Scope, schedule and price – in writing.' Plus business cards, a presentation folder for estimates, site banners, a trade fair stand, roll-up, flag, merchandise and social media graphics,
• a website with a 3-minute online quote: the client adds jobs with their area and instantly sees an indicative labour cost, enters the location and date, and receives a PDF estimate by email. Then a call from the company, a free site visit and a detailed quote,
• a service-area map with the towns and counties the company covers – clear for clients and for Google,
• SEO and GEO: content and structured data for local searches and a site prepared so that AI assistants – ChatGPT, Perplexity or Gemini – can recommend the company,
• Google Business Profile set up from scratch: services, service area, photos and review requests after every job,
• analytics: Google Analytics 4 with tracking of enquiries, quotes and calls – so it is clear where clients come from,
• a CRM for estimates and contracts: data from the online quote flows into a system that produces an estimate and a ready-to-sign contract in minutes, with every enquiry, site visit and project in one place.