Rebrand and an own ordering app for the Da Pietro pizzeria chain

Da Pietro is a pizzeria chain that grew faster than its brand. Two formats, the restaurant and the quick-service Da Pietro Express, shared one channel, so guests did not know what to expect.

The biggest problem, though, was delivery platform commissions: every takeaway order sent part of the margin to a middleman, and the chain had no channel of its own to keep regular guests.

We carried out a complete rebrand and restructured the brand architecture:

• a new Da Pietro visual identity, consistent across all venues and materials,
• separate social media channels for Da Pietro and Da Pietro Express, each with its own tone and content plan,
• an own ordering app (mobile and web) with online payments,
• a loyalty programme that gives guests a reason to order directly and come back more often.

We handled the full rollout and onboarding: setup, staff training in the venues and materials that move guests from the platforms to the app.