NZOZ FORMED
A complete visual identity for the NZOZ FORMED clinic
A refreshed brand from the surgery door to online campaigns: signage, POSM materials, website, PR and Meta Ads.
- Client
- NZOZ FORMED
- Industry
- Healthcare / clinic
- Year
- 2026
- Scope
- Branding & Social Media, Websites, Marketing Outsourcing
Challenge
NZOZ FORMED is a clinic in Wadowice that has been caring for patients since 2014, with primary care, dentistry and diagnostics. The clinic grew, but its image did not keep up: signage, materials and the website did not form a coherent whole or reflect the quality of care.
In healthcare this matters even more. Patients judge a clinic before they walk in, and communication has to be clear, trustworthy and compliant with the rules for advertising medical services.
Solution
We created a complete visual identity and rolled it out across every patient touchpoint:
- interior signage: room numbers and labels, floor directory boards that every patient can read at a glance,
- branded merchandise and POSM: leaflets, feather flags outside the clinic, deckchairs with the line 'Side effects: a better mood.',
- a new website with online appointment booking and one-tap phone contact,
- a PR strategy for the clinic, tailored to the healthcare sector,
- Meta Ads campaigns that reach patients across the region.
Results
5
areas in one consistent identity: signage, POSM, website, PR and Meta Ads
Trust
A refreshed image that builds patient trust from the first contact
Region
Greater recognition of FORMED in Wadowice and the region
PR
A PR strategy for the clinic, aligned with healthcare communication rules
Gallery
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