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Influencer Marketing

Influencer marketing means working with creators your audience trusts: they talk about your product in their own words, and you reach customers that regular ads no longer convince. Nova selects creators based on data, runs the whole campaign and reports on results. We have already used this strategy to launch brands in Eastern European markets.

Influencer Marketing

Who it is for

  • Consumer brands

    Cosmetics, food, fashion, sport: products that look good in creators' hands.

  • Venues and chains

    Restaurants, clubs, salons: local creators who bring guests in.

  • Brands entering new markets

    Creators from Poland and Eastern Europe who speak your customers' language.

Influencer Marketing

What exactly you get

  • Campaign strategy and platform choice: Instagram, TikTok, YouTube
  • Creator search and vetting: reach, audience quality, fake followers
  • Briefs, negotiations and contracts with influencers
  • International campaigns, including Eastern European markets
  • Ad disclosure in line with consumer protection guidelines
  • Discount codes, UTM links and sales reports for every post

Influencer Marketing

What you gain

  • Data-led selection

    We check reach, engagement and audience quality before you pay for a collaboration.

  • Contracts and payments handled

    Briefs, contracts, content rights and compliant ad disclosures.

  • Sales reporting

    Discount codes and tracking links show which creator actually sells.

Service

How we work

  1. Creator selection

    We find people your customers actually watch and check their stats.

  2. Brief & contracts

    Message, deadlines, content rights and fees agreed up front.

  3. Publishing

    We keep quality, timing and disclosures in check and boost the best content.

  4. Reporting

    We count traffic, codes and sales, not just views.

Tools and technology

  • Instagram
  • TikTok
  • YouTube
  • Creator audience analysis
  • Codes & UTM links
  • Licensing agreements

FAQ

Frequently asked questions

How much does an influencer campaign cost?

It depends on the number and reach of creators. You can start with a few micro-influencers; budget and expected results are agreed before launch.

How do you measure results?

Each creator gets their own discount code and UTM-tagged link, so we see traffic and sales from every post, not just reach.

Do you run campaigns outside Poland?

Yes. We work with creators in Eastern European markets: selection, local briefs, payments and reporting.

Let's talk about your project.

A free 30-minute consultation. No strings attached — a concrete plan to get started.

Book a free meeting →